Hello, my name is
Bianca Laurendine
Product Marketing
About me
I am a passionate product marketer based in Denver with over 5 years of experience in B2B SaaS products.
I market B2B SaaS products
People are fascinating. One thing I’ve learned in my career is that everyone is driven by something different. As a product marketer, finding out what that is fuels my curiosity every day. By applying the skills I’ve learned as an engineer and project manager, I’m able to dive deep into the “whys” that really matter to customers and solve complex problems to develop creative solutions.
My 10+ years of experience includes developing compelling stories, creating effective go-to-market strategies, analyzing data, and collaborating across departments to execute on multiple projects simultaneously.
Skills
- Messaging and positioning
- Go-to-market strategy
- Market research
- Data analysis
- Content creation
- Customer centricity
Career Highlights
2020-present
Elastic
Senior Product marketing manager
Spearheaded the launch of the Getting Started Hub to address key gaps in the customer journey and showcase the value of Elastic to best help customers get started, generating 2k+ views per month.
2020-2019
TrackVia
PRODUCT MARKETING MANAGER
Completed deep-dive assessment of competitors and made recommendations to adjust pricing strategy, target new verticals, and define new keywords.
2017-2019
Maxar
Product Marketing Manager
Co-led the launch of a SaaS product, generating $4M in revenue, 5x in projected pipeline, and 2X projected bookings within the first 12 months in the subscription access line of business.