Resume

I am a passionate product marketer based in Denver with 7+ years of experience cloud B2B SaaS products.

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Experience

2020 - Present

Elastic

Senior Product Marketing Manager

  • Spearheaded the launch of the Getting Started Hub to address key gaps in the customer journey, increasing subscription conversion by 13%
  • Created and updated content across Elasticsearch, Observability, and Security offerings to drive cloud adoption
  • Collaborating across Product, Sales, and Customer Success to build out the self-service model

    • Product Marketing Manager

  • Increased ACV by $1.6MM over 3 months, following a global integrated cloud campaign supported by content, sales enablement, etc
  • Influenced 20MM in pipeline for Elastic on AWS, Google Cloud, and Microsoft Azure by developing content to support global integrated campaigns
  • Spearheaded launch of Getting Started Hub addressing gaps in customer journey, exceeding 3k views per month
  • Revamped the Elastic Cloud web page, generating 3x monthly views and reducing bounce rate by 30%

    • 2019 - 2020

    TrackVia

    Product Marketing Manager

  • Completed deep-dive of competitors and recommended adjusted pricing strategy, new verticals, and keywords
  • Created templates and documentation for processes within TrackVia, starting up the Product Marketing function
  • Developed battle cards, product sheets, pitch deck, persona decks, and trained Sales on collateral
  • Collaborated with Product, Customer Success, and Sales to launch company newsletter keeping customers informed about latest product releases and company news

    • 2017-2019

    Maxar

    Product marketing manager

  • Co-led the launch of a SaaS product, generating $4M in revenue, 5x in projected pipeline, and 2X projected bookings within the first 12 months in the subscription access line of business
  • Produced a product tutorial series which increased sales conversion rate by 18%
  • Created pitch decks, data sheets, battle cards, and social media assets by analyzing gaps in buyers' journey
  • Lead team of 30+ individuals globally to successfully execute on the brand migration launch

    • Product Marketing Manager

  • Completed deep-dive assessment of competitors and made recommendations to adjust pricing strategy, target new verticals, and define new keywords
  • Created templates and documentation for processes, starting up the Product Marketing function
  • Developed battle cards, product sheets, pitch deck, persona decks, and trained Sales on collateral
  • Collaborated with Product, Customer Success, and Sales to launch company newsletter to keep customers informed about latest product releases and company news

    • EDUCATION & CERTIFICATIONS

    Louisiana Tech University, 2008; B.S. Mechanical Engineering, Marketing minor
    Certified Product Marketing Alliance (PMA), Product Marketing Certified Core, Scrum Master, Scrum Product Owner, Lean six sigma

    SKILLS

    Microsoft Office, Google Suite, Contentstack, Salesforce, Marketo, Hubspot, Google Analytics, Trello/Asana, HTML, Hootsuite/Buffer, Divvy, WordPress, Calendly, Quip, Slack, Brainshark, Workfront, Camtasia, Mailchimp, Aha!